Suppose Like a Queen: Generate Concepts That Matter

In case you need that moniker, particularly in enterprise, you might want to produce concepts which can be exemplary, accountable, or magnanimous. Take into account the advantage of your concept to society. Preserve creatures in thoughts. Get hold of a number of views. Handle the underserved or ignored. Enlist the triple backside line–revenue, individuals, planet. 

When you think about how people, communities, or the setting achieve out of your concept, then you already know your purpose is on the right track, and never trivial. When you think about a niche, one thing that’s lacking, a void you may fill, once more, then you already know your concept might be consequential.

Right here’s the rub–brainstorming or different well-used ideation processes would possibly produce meh concepts or inconsequential concepts. These processes don’t assess whether or not an concept is nice, dangerous, and even outright dangerous. Meh concepts don’t result in the palace. 


If you’re unable to drop in for prime tea, let me clarify right here. A brand new ideation course of–the Three Gs– will provide help to generate concepts that matter, worthwhile concepts, in any area from the beginning.

To faucet it, you might want to establish the:

Aim—What you need to obtain

Hole—The lacking piece that your concept offers


Acquire—The general advantages of your concept

Having a purpose is a noble pursuit, however it’s straightforward to lose sight of the concept alongside the best way, to surrender, to fizzle out. After which, the why of all of it. Why is that this purpose an advantageous pursuit? Does your purpose handle a niche (the uncared for middle-child of concept era), one thing that’s lacking within the market or sector? What does the world achieve from this concept? What’s the concept’s additive worth? All worthy questions for a queen to ponder.

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A purpose alone just isn’t sufficient. Having a purpose doesn’t make it becoming for a monarch—it is likely to be a hole purpose or a purpose that may trigger hurt to people, society, enterprise, creatures, or the setting. The worth of The Three Gs is that this: Once you establish a purpose, a hole, and a achieve, then you already know your consequent concept may have worth.

​​The three imperatives–The Three Gs—purpose, hole, and achieve—unlock an concept. The Three Gs will help you perceive what a beneficial concept is, the way it works, and generate one. Moreover, the Three Gs yield concepts that transfer the needle, concepts that aren’t inconsequential however substantive, concepts that may make a distinction since you are in search of an end result with a profit.


As Queen, what is going to your legacy be? Individuals take inventory, particularly Gen Z and Gen Alpha. There isn’t a one solution to generate an concept however there are 3 ways to make sure it’s one and so that you don’t waste time on fruitless endeavors. 

creative ideas

Essentially the most worthwhile concepts provide one thing that issues, one thing that responds to a necessity or fills a void. Apart from being formulaic, the worst concepts are these which can be harmful to individuals or the planet. A accountable queen thinks past pomp and revenue–is caring and socially inclusive. 

Utilizing the Three Gs path provides you the keys to the dominion. Make the crown your personal. 

This visitor publish was authored by Robin Landa

Robin Landa is a distinguished professor at Kean College and a globally acknowledged ideation professional. She is a well known “creativity guru” and a best-selling creator of books on creativity, design, and promoting.

Robin has gained quite a few awards and The Carnegie Basis counts her among the many “Nice Lecturers of Our Time.” She is the creator of a number of books together with The New Art of Ideas: Unlock Your Creative Potential.


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