Come to think of it, you are just waking up and checking your phone, you see a “payment received” notification large enough to cover rent, groceries, and that shiny gadget you’ve been eyeballing, all because a short video you posted last night racked up views while you slept. After decades of coaching digital publishers, I can tell you nothing fires up a creator’s imagination more than funds that Facebook and TikTok Pays.
But does TikTok truly out-earn Facebook, or is Meta’s blue empire still the richer playground for serious money-makers? In this in-depth article, you will find out among the two powerful media planforms, which one pays more than each other and also know the one to put good effort to make very good and cool money.
Why TikTok and Facebook are Gold Mine
Advertisers Are Throwing Bigger Budgets at Short Form
Advertisers are shoveling ever-larger chunks of their media plans into short-form video because that’s where audiences and measurable returns have migrated. The Interactive Advertising Bureau projects that digital video spend will jump another 14 % to $72.4 billion in 2025, with nearly 60 % of all TV/video budgets flowing to social-video formats such as TikTok and Facebook Reels double their share just five years ago.
In addition, platforms are delivering TV-level reach with mobile-first engagement: TikTok users now average 58 minutes a day, while Shorts and Reels each post engagement rates above 5 %, handily outperforming feed-based content. Lower production costs and sophisticated first-party targeting let brands drive both awareness and performance without the multimillion-dollar price tags of linear TV. Marketing DiveIABFirewor
That spending surge is forcing marketers—and creators—to get savvier. Brands are reallocating up to half of their influencer budgets to always-on, story-driven short-form series, layering shoppable links and performance KPIs into three-second hooks. With a possible U.S. TikTok ban looming, media buyers are also hedging bets by duplicating creative for Reels and Shorts, ensuring campaign continuity while negotiating higher eCPMs tied to swipe-to-buy formats. The result is a more competitive but richer ecosystem: those who iterate quickly, optimise hook rates and diversify distribution stand to capture the lion’s share of the fresh cash flooding into short-form screens.
TikTok’s Monetization Engine
1) Creator Fund, Baseline But Thin
TikTok’s original Creator Fund still exists, paying a meager $0.02–$0.04 per 1,000 views descript.com. Think $20–$40 for a million views—not life-changing, but it gets you in the door.
2) Creativity Program (Rewards)
The Creativity Program Beta (recently re-branded as Creator Rewards) super-charges payouts to $0.40–$1.00 per 1,000 views for videos longer than 60 seconds bigmotion.aiRiverside. That’s $400–$1,000 per million views—10× the old fund!
3) TikTok Pulse—Ad-Revenue Share
Pulse drops your top 4% of videos into premium brand-safe inventory and splits ad revenue 50/50. Early case studies show CPMs landing anywhere from $12 to $22, which can outstrip both Creator Fund and Reels ads in specific niches Rally.Fan.
4) LIVE Gifts & Coins
Live streams trigger micro-transactions—stickers, coins, tips—that bypass ad algorithms entirely. Power streamers regularly report an extra $2–$5 per 1,000 live viewers.
5) TikTok Shop & Affiliate Hub
Native storefronts let you clip 1%–20% commissions on impulse buys, directly inside the For You Page. When bundled with the Creativity Program, the phrase TikTok Pays becomes literal: you’re earning ad rev and affiliate splits in one swipe.
Facebook’s Monetization Playbook
1) Reels Ads Revenue Share
Meta sunsetted its Reels Play bonuses in 2023, pivoting to a pure ad-rev model. Current average payouts hover around $4.40 per 1,000 views, with high-engagement channels hitting $8.75–$10 likefySendShort.
2) In-Stream Ads (Long-Form Video)
For videos over 60 seconds, in-stream ads still dominate, returning effective CPMs of $6–$12 depending on geography and watch-time percentage.
3) Stars & Fan Subscriptions
Stars cost fans $0.01 each; Meta pays you $0.01 per Star sent during live or VOD. Fan Subs tack on $4.99 monthly recurring revenue, minus 30% platform fees.
4) Brand Collabs Manager
Facebook’s über-robust influencer marketplace routinely lands four-figure flat fees for mid-tier Nigerian tech creators, making it a hidden giant in Africa.
TikTok Pays vs Facebook Pays: Head-to-Head
| Metric | TikTok | |
|---|---|---|
| Average RPM (old fund / new program) | $0.02–$1.00 descript.combigmotion.ai | $4.40–$10 (Reels) likefySendShort |
| Revenue Share % | 50% Pulse, 50% Shop Affiliate | 55% in-stream ads, 55% Reels ads |
| Eligibility | 10K followers + 100K views (30 days) for Rewards | 5K followers + 60K watch-minutes (60 days) |
| Payment Speed | 30 days after month-end | 20 days after month-end |
| Monetization Surface | Shorts, LIVE, Shop, Pulse, Rewards | Reels, In-Stream, Stars, Fan Subs, Groups |
Read Also: AI Influencer Marketing Secrets: Boost Your Income on TikTok & Facebook
Step-by-Step Blueprint to Make Sure TikTok Pays You More
1) Nail 60–90 Second Storytelling
TikTok’s Creativity Program only counts views on videos longer than 60 seconds. Script “micro-documentaries” in three acts—hook, info payload, CTA.
2) Hashtag Research for High-CPC Brands
Use tools like Semrush to cross-reference CPC in Google Ads with trending TikTok tags (#ForexNigeria, #AIStartups). The overlap is your money zone.
3) Publish 3× Daily, 5 Days/Week
Consistency is the throttle: TikTok’s algorithm rewards velocity. I’ve mentored channels that jumped from $100 to $1,200/month in eight weeks solely by sticking to a 3-post cadence.
4) Funnel to TikTok Shop
Add a pinned comment offering an affiliate product that aligns with your video. Even a 1% conversion on a ₦ 50,000 solar-lamp kit can beat ad revenue on a slow day.
5) Go LIVE Weekly
Push live Q&A, rack up Gifts, then clip highlights into additional long-form Reward-eligible uploads. Double monetization, same content.
Step-by-Step Blueprint to Ensure Facebook Pays More
1) Format Reels for 60-Second Punch
Even though Reels can be 90 seconds, data shows completion rates crater after 45 sec. Higher completion → higher throttle in Feed.
2) Activate Professional Mode
Turn on Professional Mode to unlock in-stream and Reels ads without needing a Page. Quick win many Nigerian creators overlook.
3) Leverage Cross-Posting
Post the same Reel to your Page + personal profile to double surface area. Meta’s algorithm tracks each upload separately, meaning twice the RPM potential.
4) Cultivate a Fan Sub Base
Convert your hottest Reels into a closed Facebook Group and upsell Fan Subscriptions. 1,000 loyal fans @ $4.99 nets $3,500/month after fees—independent of ad rates.
5) Experiment with In-Stream Mid-Roll
For tutorials on solar panel installation (your niche), stretch to 3–4 minutes, insert mid-rolls at the 45-second mark; watch CPM spike 20%.
Calculations
Scenario A – 1 Million Monthly Views
| Platform | Views | RPM | Gross Earnings |
|---|---|---|---|
| TikTok Creator Fund | 1M | $0.03 | $30 |
| TikTok Rewards | 1M | $0.70 | $700 |
| Facebook Reels Ads | 1M | $6.00 | $6,000 |
Scenario B – 10 Million Monthly Views + Commerce
| Platform | Ad Earnings | Live Gifts | Affiliate | Total |
|---|---|---|---|---|
| TikTok (Rewards + Pulse) | $8,000 | $2,000 | $4,000 | $14,000 |
| Facebook (Reels + In-Stream) | $60,000 | $500 (Stars) | $1,000 (FB Shop) | $61,500 |
Frequently Asked Questions
1. Why do some bloggers swear TikTok pays more than Facebook?
Because they’ve unlocked the Creativity Program where RPM can rival mid-tier YouTube. Until then, Facebook outranks in raw ad revenue.
2. Does geography affect how TikTok pays?
Yes. U.S. and U.K. audiences boost RPM; Nigerian-heavy audiences trend 10-15% lower. Same holds for Facebook.
3. How do I join TikTok Pulse?
Maintain 100K followers and post 5 videos in 30 days. Then apply inside Creator Tools → Monetization.
4. Is Meta bringing back Reels bonuses?
Meta paused bonuses in 2023 TechCrunchsocialmediatoday.com. Rumors suggest pilot “Performance Boost” payouts in Q3 2025, but not confirmed.
5. Can I blog about “TikTok Pays” and rank fast?
Absolutely—optimize H-tags, sprinkle Latent Semantic Keywords (earnings, CPM, payout proof) and embed first-hand screenshots for E-E-A-T.
Conclusion: So, Does TikTok Pays Money Than Facebook?
When you strip away hype and look at 2025 data, Facebook still pays the highest average RPM per 1,000 views. Yet, the moment you graduate into TikTok’s Creativity Program, stack Pulse, LIVE Gifts, and Shop commissions, the reality flips for many niches. The smartest creators treat these platforms not as a platform war cry but as a multi-channel mindset: repurpose, diversify, and let each algorithm do what it does best. Focus on content quality, dial in high-CPC verticals, and you’ll discover that—much like diversified solar arrays—both platforms together deliver the most reliable, scalable revenue under the digital sun.
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