Privacy Policy

Liqi Training respects your privacy and is committed to being transparent about how information may be collected, used, stored, and shared when you visit or interact with our website.

This Privacy Policy explains what information Liqi Training may collect, why we collect it, how third-party services may process information, how cookies and similar technologies are used, and the choices available to you.

By using Liqi Training, you acknowledge the practices described in this Privacy Policy. Where applicable law requires your consent before certain cookies or technologies are used, we will request that consent through the appropriate consent mechanism.

1. About Liqi Training

Liqi Training is a technology and digital-skills publication covering practical technology, artificial intelligence, software, digital productivity, Apple and MacBook tutorials, Microsoft and workplace software, and technology careers and digital work.

Our website is available at:

https://liqitraining.com

For privacy-related questions, you can contact us through our Contact page.

2. Information We May Collect

Depending on how you interact with Liqi Training, we may collect or receive different types of information.

This may include:

Information you provide directly

You may voluntarily provide information when you:

• contact us;
• subscribe to an email newsletter;
• request information or resources;
• submit a form;
• respond to an email;
• participate in a promotion, survey, or other website activity; or
• otherwise communicate with us.

Depending on the interaction, this may include your:

• name;
• email address;
• message or other information you choose to provide; and
• information necessary to respond to your request.

You are not required to provide personal information simply to browse most of Liqi Training.

Information collected automatically

When you visit the website, certain information may be collected automatically by Liqi Training or by third-party services we use.

This may include:

• IP address;
• browser type;
• device type;
• operating system;
• approximate geographic information;
• pages viewed;
• referring pages or websites;
• approximate time spent on pages;
• interactions with website content;
• navigation and usage information;
• technical information about your visit; and
• information collected through cookies and similar technologies.

The precise information collected can vary depending on the services, browser, device, consent choices, and technologies active during your visit.

3. Cookies and Similar Technologies

Liqi Training uses cookies, pixels, tags, scripts, local storage, and similar technologies for purposes that may include:

• making the website function properly;
• remembering preferences;
• understanding how visitors use the website;
• measuring website performance;
• improving our content and user experience;
• understanding advertising performance;
• delivering or measuring advertising; and
• supporting marketing and communications where permitted.

Some technologies are operated directly by Liqi Training, while others are provided by third-party services.

Cookies may be first-party cookies, which are associated with Liqi Training, or third-party cookies and technologies operated by another service provider.

Some cookies may be necessary for the operation of the website. Other cookies may be used for analytics, advertising, personalization, or marketing and may require your consent depending on your location and applicable law.

4. Google AdSense and Advertising

Liqi Training may use Google AdSense to display advertisements on the website.

Google and its advertising partners may use cookies and similar technologies to deliver, measure, personalize, and improve advertising.

Google states that third-party vendors, including Google, may use cookies to serve advertisements based on a user’s previous visits to a website or other websites. Google also requires publishers using AdSense to disclose the use of advertising cookies and provide information about available personalization choices.

Advertising technologies may process information such as:

• browser and device information;
• IP address or related technical information;
• information about pages or content viewed;
• advertising interactions;
• approximate location information; and
• information associated with advertising identifiers or cookies.

The availability and behavior of advertising technologies can vary by browser, device, geographic location, consent status, and Google’s advertising systems.

Google may use advertising cookies to help show relevant advertisements, measure advertising performance, control advertising frequency, and support other advertising functions.

5. Personalized Advertising

Where permitted and depending on your consent and available advertising settings, advertisements displayed on Liqi Training may be personalized based on information such as previous interactions, interests, or other signals used by advertising platforms.

Personalized advertising is not necessarily used for every visitor.

Your advertising experience may also vary depending on your location, browser settings, device, consent choices, and the advertising products available at the time of your visit.

You can manage certain Google advertising personalization preferences through Google Ads Settings.

You may also be able to manage certain third-party interest-based advertising preferences through industry opt-out mechanisms.

Choosing to opt out of personalized advertising does not necessarily mean that you will stop seeing advertisements. You may continue to receive contextual or non-personalized advertisements.

6. Third-Party Advertising Vendors

Advertisements displayed on Liqi Training may be provided by Google and, where applicable, other advertising partners or demand sources.

These third parties may use cookies, pixels, tags, or similar technologies in connection with advertising.

Third-party vendors may collect and process information according to their own privacy policies.

We do not control the privacy practices of independent third-party advertising companies.

We encourage visitors to review the privacy policies and privacy controls provided by these services.

Google’s advertising requirements also require publishers to disclose relevant third-party vendors and explain available options for managing personalized advertising.

7. Google Analytics 4

Liqi Training uses Google Analytics 4 (GA4) to understand how visitors use the website and to improve our content, website structure, and user experience.

Google Analytics may collect information such as:

• number of users;
• session statistics;
• pages and content viewed;
• approximate geographic information;
• browser and device information;
• interactions with website content; and
• other measurement information configured for the website.

Google Analytics may use cookies and similar technologies to distinguish users and measure website activity.

The information generated through Google Analytics may be processed by Google in accordance with Google’s applicable privacy practices.

We use analytics information primarily to understand website performance, identify useful content, improve navigation, and make editorial and technical decisions.

Where applicable, analytics collection and related cookies are subject to the consent choices provided through our consent mechanism.

8. Google Tag Manager

Liqi Training uses Google Tag Manager (GTM) to manage and deploy certain website tags and scripts.

Google Tag Manager is a tag-management system. It allows website administrators to configure and deploy tags used for services such as analytics, advertising, measurement, and other website functions.

Google Tag Manager itself is primarily a mechanism for deploying other tags. The data collected therefore depends on the tags and configurations deployed through it.

For example, tags managed through Google Tag Manager may include analytics, advertising, conversion, or marketing technologies.

We configure these technologies according to our website requirements and applicable privacy and consent requirements.

9. Microsoft Clarity

Liqi Training uses Microsoft Clarity to understand how visitors interact with our website and to improve usability and content.

Clarity may collect information about interactions such as:

• page visits;
• clicks;
• scrolling;
• mouse movements;
• navigation behavior;
• technical information; and
• other website interaction data.

Clarity may use cookies or similar technologies to associate interaction information and generate analytics.

Microsoft states that Clarity masks sensitive content by default and provides website owners with controls for masking information. Liqi Training aims to configure masking appropriately and does not intentionally use Clarity to collect information that should not be captured by the service.

Visitors should nevertheless avoid entering unnecessary sensitive information into website forms or other publicly accessible areas.

Clarity’s consent requirements may vary by region. Microsoft currently documents consent-signal requirements for visitors from the European Economic Area, United Kingdom, and Switzerland.

Where consent is required, Clarity should operate according to the applicable consent mechanism and configuration.

10. Meta Pixel

Liqi Training may use the Meta Pixel or related Meta technologies to understand website activity, measure advertising campaigns, and evaluate interactions resulting from Meta platforms.

Depending on configuration and applicable consent, Meta technologies may collect information such as:

• pages visited;
• actions taken on the website;
• browser and device information;
• referral information;
• advertising or campaign interactions; and
• other technical or event information.

This information may help us understand the effectiveness of marketing campaigns and website interactions.

Meta processes information according to its own privacy and data policies.

Where required by applicable law, the relevant Meta technologies will be subject to the website’s consent controls.

11. Email Subscriptions and Brevo

If you voluntarily subscribe to an email list, download a resource, request information, or otherwise provide your email address for communications, Liqi Training may collect and process your:

• email address;
• name, if provided;
• subscription preferences;
• information about your interaction with our emails; and
• information necessary to manage your subscription.

We use Brevo as an email marketing and communications service.

Brevo may process subscriber information on our behalf for purposes such as:

• sending requested emails;
• managing subscriptions;
• delivering newsletters;
• sending requested resources;
• monitoring email delivery;
• measuring email engagement; and
• managing subscriber preferences.

We do not sell your email address to third parties.

You can unsubscribe from marketing or newsletter communications at any time by using the unsubscribe mechanism included in our emails or by contacting us.

Unsubscribing from marketing communications does not necessarily delete information that we are legally or operationally required to retain.

12. Email Address Collection

You may browse Liqi Training without providing your email address.

We may collect your email address when you:

• subscribe to our newsletter;
• request a downloadable resource;
• submit a contact form;
• request information;
• participate in a website promotion;
• voluntarily communicate with us; or
• otherwise provide it to us.

We use email addresses for legitimate purposes connected to the reason they were provided, including responding to enquiries, delivering requested resources, sending newsletters where you subscribed, and managing communications.

We do not knowingly sell email addresses to advertisers or unrelated third parties.

13. Contact Forms

If you contact us through a website form, we may collect the information you submit, including your name, email address, message, and any other information you voluntarily provide.

We use this information to:

• respond to your enquiry;
• investigate reported problems;
• provide requested assistance;
• maintain communication records where appropriate; and
• protect the website from misuse.

Please do not submit passwords, financial account details, identity-document numbers, health information, or other highly sensitive information through ordinary contact forms unless specifically requested through an appropriate secure process.

14. Third-Party Links

Liqi Training may link to websites, products, services, documentation, social networks, or other resources operated by third parties.

A link to another website does not mean that Liqi Training controls or endorses that website’s privacy practices.

Once you leave Liqi Training, the privacy policy of the third-party website you visit will apply.

We encourage you to review the privacy policy of any third-party website before providing personal information.

15. How We Use Information

Depending on the circumstances, information collected through Liqi Training may be used to:

• operate and maintain the website;
• respond to enquiries;
• provide requested information;
• deliver email communications;
• manage subscriptions;
• understand website traffic;
• analyze website performance;
• improve articles and website navigation;
• identify technical problems;
• understand advertising performance;
• measure marketing campaigns;
• prevent abuse, fraud, or security incidents;
• comply with legal obligations; and
• protect our rights and the security of the website.

We aim to collect and use information only for legitimate and reasonably expected purposes.

16. Sharing of Information

Liqi Training does not sell your personal information simply because you visit the website.

However, information may be processed or shared with service providers that help us operate the website and provide our services.

These may include:

• Google, including Google Analytics, Google Tag Manager, and Google AdSense;
• Microsoft, including Microsoft Clarity;
• Meta, including Meta Pixel and related advertising technologies;
• Brevo, for email marketing and communications;
• hosting and website infrastructure providers;
• security and technical service providers; and
• other service providers necessary to operate the website.

These providers may process information according to their own terms and privacy policies and according to the services we have configured.

We may also disclose information where required by law, legal process, governmental request, or where reasonably necessary to protect the rights, safety, security, or property of Liqi Training, our users, or others.

17. Advertising and Analytics Choices

Depending on your location and the technologies active on the website, you may have choices concerning:

• analytics cookies;
• advertising cookies;
• personalized advertising;
• marketing technologies;
• measurement technologies; and
• other non-essential cookies.

Where required, Liqi Training will provide a consent mechanism that allows visitors to make relevant choices.

You may also control cookies through your browser settings. However, blocking certain cookies may affect website functionality or prevent some services from operating correctly.

For Google advertising, users can manage available advertising personalization choices through Google’s advertising settings.

18. Consent Requirements

Privacy and consent requirements differ between countries and regions.

Liqi Training may therefore use consent-management mechanisms to obtain, record, and communicate visitor choices before activating certain non-essential cookies, advertising technologies, analytics services, or other tracking technologies where consent is legally required.

For visitors in jurisdictions where consent is required, refusing optional cookies or technologies should not prevent access to ordinary website content unless a particular technology is necessary for the requested service.

Consent choices may be remembered for a period determined by the applicable consent system and configuration.

You may change or withdraw your consent where the available consent mechanism provides that functionality.

19. International Data Transfers

Some of the third-party service providers used by Liqi Training may process information in countries other than the country in which you live.

As a result, information submitted to or collected through the website may be transferred to or processed in other jurisdictions.

Where applicable, service providers may use contractual, organizational, technical, or other safeguards designed to support lawful international data transfers.

The privacy practices of the relevant third-party provider will also apply to information processed through its services.

20. Data Security

We take reasonable steps to protect information against unauthorized access, alteration, disclosure, misuse, or destruction.

However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure.

You should therefore avoid submitting unnecessary sensitive information through ordinary website forms or email.

21. Data Retention

We retain information only for as long as reasonably necessary for the purpose for which it was collected, to provide requested services, to maintain appropriate business records, to comply with legal obligations, resolve disputes, enforce agreements, and protect the website.

Retention periods may differ depending on the type of information and the service provider involved.

Third-party services such as analytics, advertising, email marketing, and website infrastructure providers may maintain information according to their own retention policies.

22. Your Privacy Rights

Depending on where you live, you may have legal rights concerning your personal information.

These rights may include, where applicable:

• requesting access to personal information;
• requesting correction of inaccurate information;
• requesting deletion of certain information;
• objecting to certain processing;
• requesting restriction of processing;
• withdrawing consent where processing is based on consent;
• requesting information about how your data is processed; and
• exercising other rights provided by applicable privacy law.

Some rights may be subject to legal limitations or exceptions.

If you want to exercise a privacy right or ask how your information is handled, please contact us through our Contact page.

23. South African Privacy and POPIA

Liqi Training operates online and may receive visitors from South Africa and other countries.

Where applicable, we aim to process personal information in accordance with the Protection of Personal Information Act (POPIA) and other applicable South African privacy requirements.

Where applicable under POPIA, individuals may have rights concerning their personal information, including rights relating to access, correction, objection, and complaints.

Nothing in this Privacy Policy is intended to limit rights that cannot lawfully be excluded under applicable privacy legislation.

24. European Economic Area, United Kingdom, and Other Jurisdictions

Visitors from the European Economic Area, United Kingdom, Switzerland, California, and other jurisdictions may have additional privacy rights or consent requirements.

Depending on the visitor’s location, certain analytics, advertising, marketing, or other technologies may require consent before they are activated.

Liqi Training will use available consent-management mechanisms and configuration controls appropriate to the services used on the website.

Third-party services may also apply their own regional privacy and consent requirements.

25. Children’s Privacy

Liqi Training is intended for a general audience and is not directed specifically at children.

We do not knowingly request or intentionally collect personal information from children in circumstances where such collection is prohibited by applicable law.

If you believe a child has provided personal information to us improperly, please contact us so that we can investigate and take appropriate action.

26. Changes to This Privacy Policy

We may update this Privacy Policy when:

• our website changes;
• we introduce or remove services;
• analytics or advertising technologies change;
• our email or marketing systems change;
• privacy laws or regulatory requirements change; or
• we identify a need to clarify our practices.

When we make material changes, we will update the Last Updated date at the end of this page.

We encourage visitors to review this page periodically.

27. Contact Us

If you have questions about this Privacy Policy, our data practices, cookies, advertising, analytics, email communications, or your privacy rights, please contact Liqi Training through our Contact page.

Website: https://liqitraining.com

Privacy contact: info@liqitraining.com

Important Third-Party Privacy Resources

For additional information about how third-party services may process information or how you can manage certain privacy and advertising choices, you may review the privacy resources provided by:

• Google
• Google Analytics
• Google AdSense
• Google Tag Manager
• Microsoft Clarity
• Meta
• Brevo

Third-party services may update their privacy practices independently of Liqi Training.

This Privacy Policy was last updated on September 7, 2026.