<p data-start="205" data-end="914">Come to think of it, you are just waking up and checking your phone, you see a “payment received” notification large enough to cover rent, groceries, and that shiny gadget you’ve been eyeballing, all because a short video you posted last night racked up views while you slept. After decades of coaching digital publishers, I can tell you nothing fires up a creator’s imagination more than funds that Facebook and <strong data-start="591" data-end="606">TikTok Pays</strong>.</p>
<p data-start="205" data-end="914">But does TikTok truly out-earn Facebook, or is Meta’s blue empire still the richer playground for serious money-makers? In this in-depth article, you will find out among the two powerful media planforms, which one pays more than each other and also know the one to put good effort to make very good and cool money.</p>
<h2 data-start="921" data-end="980"><strong data-start="924" data-end="980">Why TikTok and Facebook are Gold Mine</strong></h2>
<h3 data-start="982" data-end="1047"><strong data-start="986" data-end="1047">Advertisers Are Throwing Bigger Budgets at Short Form</strong></h3>
<p data-start="0" data-end="879">Advertisers are shoveling ever-larger chunks of their media plans into short-form video because that’s where audiences and measurable returns have migrated. The Interactive Advertising Bureau projects that digital video spend will jump another 14 % to $72.4 billion in 2025, with nearly 60 % of all TV/video budgets flowing to social-video formats such as TikTok and Facebook Reels double their share just five years ago.</p>
<p data-start="0" data-end="879">In addition, platforms are delivering TV-level reach with mobile-first engagement: TikTok users now average 58 minutes a day, while Shorts and Reels each post engagement rates above 5 %, handily outperforming feed-based content. Lower production costs and sophisticated first-party targeting let brands drive both awareness and performance without the multimillion-dollar price tags of linear TV. <span class="" data-state="closed"><span class="ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]"><a class="flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out" href="https://www.marketingdive.com/news/digital-video-ad-spend-grow-14-in-2025-per-iab/746572/" target="_blank" rel="noopener"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between overflow-hidden"><span class="max-w-full grow truncate overflow-hidden text-center">Marketing Dive</span></span></span></a></span></span><span class="ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]"><a class="flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out" href="https://www.iab.com/news/ctv-rebounds-to-double-digit-growth-in-2024/?utm_source=chatgpt.com" target="_blank" rel="noopener"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between overflow-hidden"><span class="max-w-full grow truncate overflow-hidden text-center">IAB</span></span></span></a></span><span class="ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]"><a class="flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out" href="https://firework.com/blog/short-form-video-statistics?" target="_blank" rel="noopener"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between overflow-hidden"><span class="max-w-full grow truncate overflow-hidden text-center">Firewor</span></span></span></a></span></p>
<p data-start="881" data-end="1595">That spending surge is forcing marketers—and creators—to get savvier. Brands are reallocating up to half of their influencer budgets to always-on, story-driven short-form series, layering shoppable links and performance KPIs into three-second hooks. With a possible U.S. TikTok ban looming, media buyers are also hedging bets by duplicating creative for Reels and Shorts, ensuring campaign continuity while negotiating higher eCPMs tied to swipe-to-buy formats. The result is a more competitive but richer ecosystem: those who iterate quickly, optimise hook rates and diversify distribution stand to capture the lion’s share of the fresh cash flooding into short-form screens.</p>
<h2 data-start="1426" data-end="1469"><strong data-start="1429" data-end="1469">TikTok’s Monetization Engine</strong></h2>
<h3 data-start="1471" data-end="1516"><strong data-start="1475" data-end="1516">1) Creator Fund, Baseline But Thin</strong></h3>
<p data-start="1518" data-end="1731">TikTok’s original Creator Fund still exists, paying a meager <strong data-start="1579" data-end="1610">$0.02–$0.04 per 1,000 views</strong> <span class="ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]"><a class="flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out" href="https://www.descript.com/blog/article/how-much-does-tiktok-pay?utm_source=chatgpt.com" target="_blank" rel="noopener"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between overflow-hidden"><span class="max-w-full grow truncate overflow-hidden text-center">descript.com</span></span></span></a></span>. Think $20–$40 for a million views—not life-changing, but it gets you in the door.</p>
<h3 data-start="1733" data-end="1807"><strong data-start="1737" data-end="1807">2) Creativity Program (Rewards) </strong></h3>
<p data-start="1809" data-end="2062">The Creativity Program Beta (recently re-branded as Creator Rewards) super-charges payouts to <strong data-start="1903" data-end="1934">$0.40–$1.00 per 1,000 views</strong> for videos longer than 60 seconds <span class="ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]"><a class="flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out" href="https://www.bigmotion.ai/blog/tiktok-creativity-program-beta-complete-guide?utm_source=chatgpt.com" target="_blank" rel="noopener"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between overflow-hidden"><span class="max-w-full grow truncate overflow-hidden text-center">bigmotion.ai</span></span></span></a></span><span class="ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]"><a class="flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out" href="https://riverside.fm/blog/how-much-does-tiktok-pay?utm_source=chatgpt.com" target="_blank" rel="noopener"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between overflow-hidden"><span class="max-w-full grow truncate overflow-hidden text-center">Riverside</span></span></span></a></span>. That’s $400–$1,000 per million views—10× the old fund!</p>
<h3 data-start="2064" data-end="2108"><strong data-start="2068" data-end="2108">3) TikTok Pulse—Ad-Revenue Share</strong></h3>
<p data-start="2110" data-end="2378">Pulse drops your top 4% of videos into premium brand-safe inventory and splits ad revenue 50/50. Early case studies show CPMs landing anywhere from $12 to $22, which can outstrip both Creator Fund and Reels ads in specific niches <span class="ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]"><a class="flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out" href="https://rally.fan/blog/how-much-does-tiktok-pay?utm_source=chatgpt.com" target="_blank" rel="noopener"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between overflow-hidden"><span class="max-w-full grow truncate overflow-hidden text-center">Rally.Fan</span></span></span></a></span>.</p>
<h3 data-start="2380" data-end="2413"><strong data-start="2384" data-end="2413">4) LIVE Gifts &; Coins</strong></h3>
<p data-start="2415" data-end="2584">Live streams trigger micro-transactions—stickers, coins, tips—that bypass ad algorithms entirely. Power streamers regularly report an extra $2–$5 per 1,000 live viewers.</p>
<h3 data-start="2586" data-end="2628"><strong data-start="2590" data-end="2628">5) TikTok Shop &; Affiliate Hub</strong></h3>
<p data-start="2630" data-end="2878">Native storefronts let you clip 1%–20% commissions on impulse buys, directly inside the For You Page. When bundled with the Creativity Program, the phrase <strong data-start="2785" data-end="2800">TikTok Pays</strong> becomes literal: you’re earning ad rev and affiliate splits in one swipe.</p>
<h2 data-start="2885" data-end="2932"><strong data-start="2888" data-end="2932">Facebook’s Monetization Playbook</strong></h2>
<h3 data-start="2934" data-end="2972"><strong data-start="2938" data-end="2972">1) Reels Ads Revenue Share</strong></h3>
<p data-start="2974" data-end="3208">Meta sunsetted its Reels Play bonuses in 2023, pivoting to a pure ad-rev model. Current average payouts hover around <strong data-start="3091" data-end="3116">$4.40 per 1,000 views</strong>, with high-engagement channels hitting <strong data-start="3156" data-end="3169">$8.75–$10</strong> <span class="ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]"><a class="flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out" href="https://likefy.com/en/how-much-does-facebook-reels-pay-per-1000-views/?utm_source=chatgpt.com" target="_blank" rel="noopener"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between overflow-hidden"><span class="max-w-full grow truncate overflow-hidden text-center">likefy</span></span></span></a></span><span class="ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]"><a class="flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out" href="https://sendshort.ai/statistics/facebook-reels/?utm_source=chatgpt.com" target="_blank" rel="noopener"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between overflow-hidden"><span class="max-w-full grow truncate overflow-hidden text-center">SendShort</span></span></span></a></span>.</p>
<h3 data-start="3210" data-end="3256"><strong data-start="3214" data-end="3256">2) In-Stream Ads (Long-Form Video)</strong></h3>
<p data-start="3258" data-end="3400">For videos over 60 seconds, in-stream ads still dominate, returning effective CPMs of $6–$12 depending on geography and watch-time percentage.</p>
<h3 data-start="3402" data-end="3442"><strong data-start="3406" data-end="3442">3) Stars &; Fan Subscriptions</strong></h3>
<p data-start="3444" data-end="3600">Stars cost fans $0.01 each; Meta pays you $0.01 per Star sent during live or VOD. Fan Subs tack on $4.99 monthly recurring revenue, minus 30% platform fees.</p>
<h3 data-start="3602" data-end="3638"><strong data-start="3606" data-end="3638">4) Brand Collabs Manager</strong></h3>
<p data-start="3640" data-end="3796">Facebook’s über-robust influencer marketplace routinely lands four-figure flat fees for mid-tier Nigerian tech creators, making it a hidden giant in Africa.</p>
<h2 data-start="3803" data-end="3852"><strong data-start="3806" data-end="3852">TikTok Pays vs Facebook Pays: Head-to-Head</strong></h2>
<div class="_tableContainer_16hzy_1">
<div class="_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse" tabindex="-1">
<table class="w-fit min-w-(--thread-content-width)" data-start="3854" data-end="4459">
<thead data-start="3854" data-end="3892">
<tr data-start="3854" data-end="3892">
<th data-start="3854" data-end="3863" data-col-size="sm">Metric</th>
<th data-start="3863" data-end="3876" data-col-size="md"><strong data-start="3865" data-end="3875">TikTok</strong></th>
<th data-start="3876" data-end="3892" data-col-size="md"><strong data-start="3878" data-end="3890">Facebook</strong></th>
</tr>
</thead>
<tbody data-start="3932" data-end="4459">
<tr data-start="3932" data-end="4082">
<td data-start="3932" data-end="3971" data-col-size="sm">Average RPM (old fund / new program)</td>
<td data-start="3971" data-end="4023" data-col-size="md">$0.02–$1.00 <span class="ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]"><a class="flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out" href="https://www.descript.com/blog/article/how-much-does-tiktok-pay?utm_source=chatgpt.com" target="_blank" rel="noopener"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between overflow-hidden"><span class="max-w-full grow truncate overflow-hidden text-center">descript.com</span></span></span></a></span><span class="" data-state="closed"><span class="ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]"><a class="flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out" href="https://www.bigmotion.ai/blog/tiktok-creativity-program-beta-complete-guide?utm_source=chatgpt.com" target="_blank" rel="noopener"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between overflow-hidden"><span class="max-w-full grow truncate overflow-hidden text-center">bigmotion.ai</span></span></span></a></span></span></td>
<td data-start="4023" data-end="4082" data-col-size="md">$4.40–$10 (Reels) <span class="ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]"><a class="flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out" href="https://likefy.com/en/how-much-does-facebook-reels-pay-per-1000-views/?utm_source=chatgpt.com" target="_blank" rel="noopener"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between overflow-hidden"><span class="max-w-full grow truncate overflow-hidden text-center">likefy</span></span></span></a></span><span class="ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]"><a class="flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out" href="https://sendshort.ai/statistics/facebook-reels/?utm_source=chatgpt.com" target="_blank" rel="noopener"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between overflow-hidden"><span class="max-w-full grow truncate overflow-hidden text-center">SendShort</span></span></span></a></span></td>
</tr>
<tr data-start="4083" data-end="4169">
<td data-start="4083" data-end="4101" data-col-size="sm">Revenue Share %</td>
<td data-start="4101" data-end="4133" data-col-size="md">50% Pulse, 50% Shop Affiliate</td>
<td data-start="4133" data-end="4169" data-col-size="md">55% in-stream ads, 55% Reels ads</td>
</tr>
<tr data-start="4170" data-end="4281">
<td data-start="4170" data-end="4184" data-col-size="sm">Eligibility</td>
<td data-start="4184" data-end="4235" data-col-size="md">10K followers + 100K views (30 days) for Rewards</td>
<td data-start="4235" data-end="4281" data-col-size="md">5K followers + 60K watch-minutes (60 days)</td>
</tr>
<tr data-start="4282" data-end="4351">
<td data-start="4282" data-end="4298" data-col-size="sm">Payment Speed</td>
<td data-start="4298" data-end="4324" data-col-size="md">30 days after month-end</td>
<td data-start="4324" data-end="4351" data-col-size="md">20 days after month-end</td>
</tr>
<tr data-start="4352" data-end="4459">
<td data-start="4352" data-end="4375" data-col-size="sm">Monetization Surface</td>
<td data-start="4375" data-end="4412" data-col-size="md">Shorts, LIVE, Shop, Pulse, Rewards</td>
<td data-start="4412" data-end="4459" data-col-size="md">Reels, In-Stream, Stars, Fan Subs, Groups</td>
</tr>
</tbody>
</table>
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</div>
</div>
<p data-start="4461" data-end="4716">Read Also: <a href="https://liqitraining.com/ai-influencer-marketing-on-tiktok-facebook/">AI Influencer Marketing Secrets: Boost Your Income on TikTok &; Facebook</a></p>
<h2 data-start="4723" data-end="4786"><strong data-start="4726" data-end="4786">Step-by-Step Blueprint to Make Sure TikTok Pays You More</strong></h2>
<p><img src="https://i.ytimg.com/vi/8Bj3mm9F-5s/maxresdefault.jpg" alt="Picture background" /></p>
<h3 data-start="4788" data-end="4839"><strong data-start="4792" data-end="4839">1) Nail 60–90 Second Storytelling</strong></h3>
<p data-start="4841" data-end="4988">TikTok’s Creativity Program only counts views on videos longer than 60 seconds. Script “micro-documentaries” in three acts—hook, info payload, CTA.</p>
<h3 data-start="4990" data-end="5047"><strong data-start="4994" data-end="5047">2) Hashtag Research for High-CPC Brands</strong></h3>
<p data-start="5049" data-end="5196">Use tools like Semrush to cross-reference CPC in Google Ads with trending TikTok tags (#ForexNigeria, #AIStartups). The overlap is your money zone.</p>
<h3 data-start="5198" data-end="5248"><strong data-start="5202" data-end="5248">3) Publish 3× Daily, 5 Days/Week</strong></h3>
<p data-start="5250" data-end="5431">Consistency is the throttle: TikTok’s algorithm rewards velocity. I’ve mentored channels that jumped from $100 to $1,200/month in eight weeks solely by sticking to a 3-post cadence.</p>
<h3 data-start="5433" data-end="5475"><strong data-start="5437" data-end="5475">4) Funnel to TikTok Shop</strong></h3>
<p data-start="5477" data-end="5641">Add a pinned comment offering an affiliate product that aligns with your video. Even a 1% conversion on a â¦ 50,000 solar-lamp kit can beat ad revenue on a slow day.</p>
<h3 data-start="5643" data-end="5678"><strong data-start="5647" data-end="5678">5) Go LIVE Weekly</strong></h3>
<p data-start="5680" data-end="5816">Push live Q&;A, rack up Gifts, then clip highlights into additional long-form Reward-eligible uploads. Double monetization, same content.</p>
<h2 data-start="5823" data-end="5881"><strong data-start="5826" data-end="5881">Step-by-Step Blueprint to Ensure Facebook Pays More</strong></h2>
<h3 data-start="5883" data-end="5936"><strong data-start="5887" data-end="5936">1) Format Reels for 60-Second Punch</strong></h3>
<p data-start="5938" data-end="6068">Even though Reels can be 90 seconds, data shows completion rates crater after 45 sec. Higher completion → higher throttle in Feed.</p>
<h3 data-start="6070" data-end="6117"><strong data-start="6074" data-end="6117">2) Activate Professional Mode</strong></h3>
<p data-start="6119" data-end="6245">Turn on Professional Mode to unlock in-stream and Reels ads without needing a Page. Quick win many Nigerian creators overlook.</p>
<h3 data-start="6247" data-end="6290"><strong data-start="6251" data-end="6290">3) Leverage Cross-Posting</strong></h3>
<p data-start="6292" data-end="6447">Post the same Reel to your Page + personal profile to double surface area. Meta’s algorithm tracks each upload separately, meaning twice the RPM potential.</p>
<h3 data-start="6449" data-end="6494"><strong data-start="6453" data-end="6494">4) Cultivate a Fan Sub Base</strong></h3>
<p data-start="6496" data-end="6660">Convert your hottest Reels into a closed Facebook Group and upsell Fan Subscriptions. 1,000 loyal fans @ $4.99 nets $3,500/month after fees—independent of ad rates.</p>
<h3 data-start="6662" data-end="6717"><strong data-start="6666" data-end="6717">5) Experiment with In-Stream Mid-Roll</strong></h3>
<p data-start="6719" data-end="6859">For tutorials on solar panel installation (your niche), stretch to 3–4 minutes, insert mid-rolls at the 45-second mark; watch CPM spike 20%.</p>
<h2 data-start="7368" data-end="7398"><strong data-start="7371" data-end="7398">Calculations</strong></h2>
<h3 data-start="7400" data-end="7448"><strong data-start="7404" data-end="7448">Scenario A – 1 Million Monthly Views</strong></h3>
<div class="_tableContainer_16hzy_1">
<div class="_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse" tabindex="-1">
<table class="w-fit min-w-(--thread-content-width)" data-start="7450" data-end="7676">
<thead data-start="7450" data-end="7493">
<tr data-start="7450" data-end="7493">
<th data-start="7450" data-end="7461" data-col-size="sm">Platform</th>
<th data-start="7461" data-end="7469" data-col-size="sm">Views</th>
<th data-start="7469" data-end="7475" data-col-size="sm">RPM</th>
<th data-start="7475" data-end="7493" data-col-size="sm">Gross Earnings</th>
</tr>
</thead>
<tbody data-start="7538" data-end="7676">
<tr data-start="7538" data-end="7584">
<td data-start="7538" data-end="7560" data-col-size="sm">TikTok Creator Fund</td>
<td data-start="7560" data-end="7565" data-col-size="sm">1M</td>
<td data-start="7565" data-end="7573" data-col-size="sm">$0.03</td>
<td data-start="7573" data-end="7584" data-col-size="sm"><strong data-start="7575" data-end="7582">$30</strong></td>
</tr>
<tr data-start="7585" data-end="7627">
<td data-start="7585" data-end="7602" data-col-size="sm">TikTok Rewards</td>
<td data-start="7602" data-end="7607" data-col-size="sm">1M</td>
<td data-start="7607" data-end="7615" data-col-size="sm">$0.70</td>
<td data-start="7615" data-end="7627" data-col-size="sm"><strong data-start="7617" data-end="7625">$700</strong></td>
</tr>
<tr data-start="7628" data-end="7676">
<td data-start="7628" data-end="7649" data-col-size="sm">Facebook Reels Ads</td>
<td data-start="7649" data-end="7654" data-col-size="sm">1M</td>
<td data-start="7654" data-end="7662" data-col-size="sm">$6.00</td>
<td data-start="7662" data-end="7676" data-col-size="sm"><strong data-start="7664" data-end="7674">$6,000</strong></td>
</tr>
</tbody>
</table>
<div class="sticky end-(--thread-content-margin) h-0 self-end select-none">
<div class="absolute end-0 flex items-end"></div>
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<h3 data-start="7806" data-end="7866"><strong data-start="7810" data-end="7866">Scenario B – 10 Million Monthly Views + Commerce</strong></h3>
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<th data-start="7868" data-end="7879" data-col-size="sm">Platform</th>
<th data-start="7879" data-end="7893" data-col-size="sm">Ad Earnings</th>
<th data-start="7893" data-end="7906" data-col-size="sm">Live Gifts</th>
<th data-start="7906" data-end="7918" data-col-size="sm">Affiliate</th>
<th data-start="7918" data-end="7927" data-col-size="sm">Total</th>
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<td data-start="7987" data-end="8014" data-col-size="sm">TikTok (Rewards + Pulse)</td>
<td data-start="8014" data-end="8023" data-col-size="sm">$8,000</td>
<td data-start="8023" data-end="8032" data-col-size="sm">$2,000</td>
<td data-start="8032" data-end="8041" data-col-size="sm">$4,000</td>
<td data-start="8041" data-end="8056" data-col-size="sm"><strong data-start="8043" data-end="8054">$14,000</strong></td>
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<td data-start="8057" data-end="8088" data-col-size="sm">Facebook (Reels + In-Stream)</td>
<td data-start="8088" data-end="8098" data-col-size="sm">$60,000</td>
<td data-start="8098" data-end="8113" data-col-size="sm">$500 (Stars)</td>
<td data-start="8113" data-end="8132" data-col-size="sm">$1,000 (FB Shop)</td>
<td data-start="8132" data-end="8147" data-col-size="sm"><strong data-start="8134" data-end="8145">$61,500</strong></td>
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<h2 data-start="8287" data-end="8320"><strong data-start="8290" data-end="8320">Frequently Asked Questions</strong></h2>
<p data-start="8322" data-end="8525"><strong data-start="8322" data-end="8388">1. Why do some bloggers swear TikTok pays more than Facebook?</strong><br data-start="8388" data-end="8391" />Because they’ve unlocked the Creativity Program where RPM can rival mid-tier YouTube. Until then, Facebook outranks in raw ad revenue.</p>
<p data-start="8527" data-end="8685"><strong data-start="8527" data-end="8573">2. Does geography affect how TikTok pays?</strong><br data-start="8573" data-end="8576" />Yes. U.S. and U.K. audiences boost RPM; Nigerian-heavy audiences trend 10-15% lower. Same holds for Facebook.</p>
<p data-start="8687" data-end="8826"><strong data-start="8687" data-end="8722">3. How do I join TikTok Pulse?</strong><br data-start="8722" data-end="8725" />Maintain 100K followers and post 5 videos in 30 days. Then apply inside Creator Tools → Monetization.</p>
<p data-start="8828" data-end="9021"><strong data-start="8828" data-end="8872">4. Is Meta bringing back Reels bonuses?</strong><br data-start="8872" data-end="8875" />Meta paused bonuses in 2023 <span class="ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]"><a class="flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out" href="https://techcrunch.com/2023/03/10/meta-will-stop-offering-reels-bonuses-to-creators-on-facebook-and-instagram" target="_blank" rel="noopener"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between overflow-hidden"><span class="max-w-full grow truncate overflow-hidden text-center">TechCrunch</span></span></span></a></span><span class="ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]"><a class="flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out" href="https://www.socialmediatoday.com/news/Meta-Pauses-Reels-Creator-Fund-Program/644663" target="_blank" rel="noopener"><span class="relative start-0 bottom-0 flex h-full w-full items-center"><span class="flex h-4 w-full items-center justify-between overflow-hidden"><span class="max-w-full grow truncate overflow-hidden text-center">socialmediatoday.com</span></span></span></a></span>. Rumors suggest pilot “Performance Boost” payouts in Q3 2025, but not confirmed.</p>
<p data-start="9023" data-end="9216"><strong data-start="9023" data-end="9076">5. Can I blog about “TikTok Pays” and rank fast?</strong><br data-start="9076" data-end="9079" />Absolutely—optimize H-tags, sprinkle Latent Semantic Keywords (earnings, CPM, payout proof) and embed first-hand screenshots for E-E-A-T.</p>
<h2 data-start="9223" data-end="9283"><strong data-start="9226" data-end="9283">Conclusion: So, Does TikTok Pays Money Than Facebook?</strong></h2>
<p data-start="9285" data-end="9927">When you strip away hype and look at 2025 data, <strong data-start="9333" data-end="9396">Facebook still pays the highest average RPM per 1,000 views</strong>. Yet, the moment you graduate into TikTok’s Creativity Program, stack Pulse, LIVE Gifts, and Shop commissions, the reality flips for many niches. The smartest creators treat these platforms not as a platform war cry but as a multi-channel mindset: repurpose, diversify, and let each algorithm do what it does best. Focus on content quality, dial in high-CPC verticals, and you’ll discover that—much like diversified solar arrays—both platforms together deliver the most reliable, scalable revenue under the digital sun.</p>
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